Having a professional, comprehensive website is important for pretty much every business. But getting started can seem intimidating for those who have never had their own website before. Here are a few tips for how “going the extra mile” can be applied to your web site.
1. Have a Mobile Version of Your Website
A mobile site means your customers can access information on the go, wherever they may be. It also means they’ll be more likely to share your site with friends, since they’ll be able to pull it up and show it to others, even when not at a computer, make sure that the site itself is responsive or mobile friendly. Having a site that isn’t mobile optimized can drive away customers.
2. Provide Supplemental Information
Before getting started with building your business website, you should decide, at least in basic terms, what you want it to say. According to Emily Bracket, president of design and branding firm Visible Logic, the website owner should at least start the content creation for their own site.
3. Use AJAX for Simple Tasks
Implementing AJAX functionality (using Java Script to load content into portions of your page without reloading the entire web page) can go a long way toward making your visitor’s experience on your site enjoyable. AJAX can make retrieving and browsing information faster and more intuitive, and it also creates a more seamless experience for the users.
4. Make It Easy To Get Help
Sometimes, no matter how much supplemental information or details about your product or service you provide, it’s just not going to be enough. Some of your customers are just going to need more help. Make it easy for them by providing answers to frequently asked questions (include links to additional resources) and by placing your company’s contact information (or help desk information) prominently on your website.
5. Tell Customers What You Can Do for Them
It can also help to try reading your content as a potential visitor. According to Bracket, a common pitfall she sees among new website owners is a tendency to focus on what they do, rather than what benefit they provide to customers or clients.