Social media marketing is the process of building awareness about you, your products or services through the various social media channels. The ultimate goal of any social media marketing campaign is to drive traffic to a website, increase the visibility of a product, gain more social media followers or find more customers. Here we can provide you some important tips for social media marketing.
1. Decide which social media platform(s) to use
A nice way to find out which platform is best suited to your niche is to find the influencers and analyse where they have success. For example, find out the leaders in your niche and check out the number of Facebook fans, twitter followers, Google+ followers, Pinterest followers etc.
- Facebook: The world’s most popular social media network with more than 2 billion users as of September 2017, it features the largest number of regular users, making it the most appealing network in terms of sheer reach.
- Instagram: Instagram’s claim to fame is its visual-centric approach, where successful marketing is based in large part on the aesthetic appeal of the content you share. This platform also boasts the best engagement levels among all social networks at 59 percent, according to the 2016 Bloglovin’ Global Influencer Survey.
- LinkedIn: The world’s largest social networking site for professionals with more than 467 million users. Learn how to put the platform to work for your business with our comprehensive LinkedIn marketing guide.
- Twitter: Twitter is renowned for its brevity thanks to the 280-character tweet limit. Our essential guide to Twitter marketing will teach you everything you need to know about tweeting your way to social media success.
- Snapchat: A disappearing content platform that’s especially popular with younger demographics. Here’s everything you need to know about using Snapchat for business.
- YouTube: An excellent resource for brands who have the resources to take advantage of the popularity of online videos. Learn more about using the platform with our post 18 Smart Ways to Promote Your YouTube Channel.
- Pinterest: What makes Pinterest unique is its users, who are searching to find ideas for all parts of their lives. This makes Pinterest ideal for driving action, such as a purchase or a visit to your website. Learn more in our comprehensive guide to using Pinterest for business.
With this information, you can begin the process of whittling down which social sites make the most sense for your business.
2. Know your audience
Determining the traits of your target audience is a critical component of market research. Without this information, you’ll have no idea how to appeal to them.
You need to know things like age, gender, location, pain points, goals, average income, etc.
One of the best ways to conduct successful market research is by creating audience personas for your customers.
3. Use social media to promote and sell your products
Using social for promotion isn’t as easy as simply tweeting about your brand every once in a while or using Facebook advertising. You need a strategy in place to optimize your results.
4. Choose quality over quantity
It’s tempting to put your brand on as many social platforms as possible in an attempt to reach as large an audience as possible. But there’s no benefit to spreading yourself too thin. When quantity increases, quality usually drops because you’re more focused on quotas: a certain number of tweets per week or a certain number of Facebook posts per month.
Instead, focus on quality over quantity. Go where your audience is and deliver them value. You’ll be rewarded for it.
5. Connect your website or blog with your social media pages
After you have your social media profiles ready the next step is to connect your website with your social media pages. There is a certain procedure to follow for each platform and it is very important that you do it correctly.
A correct binding between the two means that search engines and social media websites know which website corresponds to which social media page
6. Be Picky About What You Share
When it comes to figuring out what to share on social media, quality beats quantity. You want to publish content consistently, but it also has to be valuable. Quality content is:
- Relevant to your audience
One trend becoming popular that you should be cautious of is relying on tools that “suggest” content to share to your audience. Sometimes the suggestions are decent, but in most cases, you’ll end up with a lot of suggested content that isn’t very relevant or high quality.
7. Use the right tools
Save time and effort by using the tools that make social media easier.
In 2017, the average daily time spent on social media by users was 135 minutes. Running a small business demands your time and attention in many other areas—you can’t afford to get sucked into social longer than you have to.
8. Monitor and respond to all social media conversations around your business
Social media can act as a stand in for the face-to-face conversation in today’s digital world. Responding directly to the audience allows you to humanize your brand. Fail to engage your audience and they might think you’re not invested in what they want. And that’s not good for your bottom line.
More than 80 percent of all customers expect a business to reply within 24 hours of a social media posting, according to Altitude Software’s 2016 The Omnichannel Evolution of the Customer Experience. Social media engagement also offers an opportunity for you to demonstrate your brand’s unique personality.